About Our New Reel

We took a different approach when making this one. Rather than the traditional 5 second top tag followed by a bunch of clips, we decided to create a world that our video lived in. A world born from an abstract story of dreams and manifestation. Hence our 30 second top tag set to the inspired work of composer, Alex Wurman.

Why did we take this rout?

Once upon a time (long ago) I got a call from an editor at DC comics. He'd seen an advertisement I'd done for Dreamer in a comic book (Some time ago we were the busiest comic book lettering studio in the industry). He wanted me to design a logo for him based on the Dreamer logo in the Ad. And so I did. Hopes are that maybe someone will see our reel and be inspired by the 30 second open. I'd love to design something based on it for an on air project. Failing that, I'd love to design anything that involves sending an invoice.

It does sadden me some that the compression for the web kills a lot of the nuance. I may upload to this blog a cleaner version of just the open.